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For decades, much of the work behind fashion has remained surprisingly manual whether building tech packs and mockups to producing campaign assets and adapting creative across channels. Generative AI is changing that equation, giving designers, creative teams, and marketers dramatically more leverage across product development, visualization, content creation, and commerce.

In this session, we'll discuss how brands are using AI today to compress workflows that once took days into minutes, while preserving the taste, judgment, and product fidelity that define great creative work. We’ll explore what this shift means for how fashion teams operate, compete, and create in the years ahead.

Interested in attending this session? Visit your Registration Resource Center or any registration desk to upgrade your badge to access all Conference Programming in New York on September 9 & 10. https://www.xpressreg.net/register/COTE0926/xpresstoolkit/login.asp

Accessible by stairs or elevator at Hall 3E entrance, across from Premier Partner Registration

Speaker:
Jahow Yu, MTS and Product Lead, Melius
Joowon Kim, Co-founder and CEO, Melius