Every brand is being told to add AI right now, but nobody's telling them how to decide what's actually worth integrating. This session breaks down a practical filter for evaluating AI tools against one non-negotiable: does it make the customer experience better or just make your ops look busier? Attendees leave with a simple framework for vetting AI investments that protects customer trust while still moving fast.

Speaker:
Jessica Couch, Co-Founder, Looks Ai | Luxor & Finch