How AI is Changing Discovery for your Brand
Marketplace

How AI is Changing Discovery for your Brand

Business Tips
Product Discovery
Data & Buying Intelligence
Generative AI
Thursday, Sep 10, 2026
4:00 PM - 4:30 PM | America/New_York

Education

Fashionology Innovation Stage, Level 4
English
About
TICKET REQUIRED.

Consumers are beginning to shop differently with AI. Instead of searching for a product by name, category, or keyword, they can describe themselves, their preferences, their body, their occasion, and what they are trying to solve. This session explores why that shift makes AI shopping fundamentally different from traditional search and SEO, what it means for fashion brands, and how retailers can prepare their product data and commerce infrastructure for a world where discovery increasingly happens through conversation.

Interested in attending this session? Visit your Registration Resource Center or any registration desk to upgrade your badge to access all Conference Programming in New York on September 9 & 10. https://www.xpressreg.net/register/COTE0926/xpresstoolkit/login.asp

Accessible by stairs or elevator at Hall 3E entrance, across from Premier Partner Registration

Speaker:
Ria Chakrabarti, Founder, Veristyle