The First-Mover Advantage: A Practical Guide to Implementing AI That Knows Your Shopper
Marketplace

The First-Mover Advantage: A Practical Guide to Implementing AI That Knows Your Shopper

Business Tips
Product Discovery
Data & Buying Intelligence
Generative AI
Wednesday, Sep 9, 2026
4:30 PM - 5:00 PM | America/New_York

Education

Fashionology Innovation Stage, Level 4
English
About
TICKET REQUIRED.

AI-powered commerce has moved past the experimentation phase — the brands moving first are already learning things about their shoppers that the rest of the market can't see yet. SPREEAI will walk through how to actually implement AI — virtual try-on, fit prediction, and outfit building working as one system — to know your shopper at every stage of the journey and remove friction wherever they're shopping. We'll share what early-mover brands are learning in their first weeks live, and what it takes to get from pilot to launch.

Interested in attending this session? Visit your Registration Resource Center or any registration desk to upgrade your badge to access all Conference Programming in New York on September 9 & 10. https://www.xpressreg.net/register/COTE0926/xpresstoolkit/login.asp

Accessible by stairs or elevator at Hall 3E entrance, across from Premier Partner Registration

Speaker:
Chelsea Suitos, Head of Business Development & Partnerships, SPREE AI