Step into the future of fashion retail as we trace the transformative journey of social selling from its early beginnings to today's sophisticated commerce ecosystem. This dynamic session explores how social media has revolutionized the way fashion brands connect with consumers, build communities, and drive sales in an increasingly digital-first marketplace. Designed specifically for fashion retailers, this session will help you understand where social selling has been, where it's going, and how to position your brand for success in this ever-evolving landscape

Speaker:
Jamie Williams, Head of Womenswear & Specialty Retail, TikTok.