Retail growth doesn’t come from chasing every trend, it comes from clarity. Join Ginger Knapp and Kennis Tipton, owners of Ama La Vita Boutique, as they share how aligning their store’s assortment with their personal taste led to a successful rebrand, stronger customer trust, and meaningful growth both in-store and online. This session breaks down how intentional buying, brand confidence, and a focused digital strategy can transform performance without overcomplicating the business.

Speaker:
Ginger Knapp, Owner, Ama La Vita Boutique
Kennis Tipton, Owner, Ama La Vita Boutique