Live shopping isn’t a trend — it’s a proven conversion engine when done right. In this session, Guillaume Faure, CEO of LiveMeUp, breaks down the real data behind live streaming and social commerce, sharing what actually drives sales, what consistently falls flat, and how retailers can integrate live shopping into their existing strategy without adding chaos.

Speakers:
Guillaume Faure, CEO, LiveMeUp
Samantha Conner, Director of Wholesale, The Boutique Hub